Team Humble Maltsters to cycle 100 miles in memory of Peter Simpson

In 2017, we tragically lost good friend, colleague, son, brother, father, and humble maltster, Peter Simpson. At the age of just 43, he was taken far too soon after a battle with pancreatic cancer. Since then we have discussed how we, as a company, can best remember him.

We decided to take part in RideLondon’s mammoth 100-mile closed road cycle circuit in London to raise money for the charity Pancreatic Cancer UK in memory of Peter. As he was a keen cyclist himself and loved London, we felt that this was a fitting challenge and the perfect tribute to him.

In taking on this challenge, that culminates in front of Buckingham Palace, we hope to raise some vital cash that will fund world-leading research at the cutting-edge of science.

Over the last decade, less than 1% of UK cancer research spending has been directed towards pancreatic cancer. It needs bold investment to transform the future and to deliver change that can alter the outcome for those diagnosed with this devastating disease.

So, on the 4thof August 2019 a team from Simpsons Malt, alongside Roger Ryman of St Austell Brewery, will join around 25000 cyclists and set out to cycle in memory of Peter. To follow our team, the Humble Maltsters, and to sponsor our ride, you can visit

You can also keep up to date with our training progress and fundraising efforts on the MSP and Simpsons Malt social channels, where you can also share the link to our fundraising page to help spread the word.


Follow our progress on our Facebook and Twitter channels, and please donate what you can to help us remember our friend and colleague.