A Dram With… Anna Powell

Here at MSP, we pride ourselves on our close relationships with our customers. Every month, we catch up with one of our team, partners or customers to let you get to know us better in our A Dram With…series.

This month, we had a dram with Anna Powell, Business Development Manager at Muddy Boots Software. Muddy Boots provides intuitive technology for farmers that makes it easier than ever to keep track of your farms out in the field.

Read on to find out more about Anna and Muddy Boots…


What is your career background?

“After qualifying with a degree in English from The University of Birmingham and a year of travel I managed the UK head office for a Swedish outdoors clothing business. I then moved to work for a new artisan bread supplier in the UK and completed a Professional Diploma in Marketing before starting in a Marketing position at Muddy Boots in 2007. I worked with global customers such as Unilever and Ben & Jerry’s for 9 years and I’m now in a Business Development role responsible for UK farm business growth.”


Tell us more about Muddy Boots Software

“Muddy Boots Software began over 20 years ago developing software that enables growers and agronomists to manage their farms out in the field. The business very quickly moved up the supply chain to work with some of the largest fresh produce retailers and food brands in the world.

“Today, cloud infrastructure allows data to pass up and down supply chains, enabling Muddy Boots customers to instantly view, manage and report on the quality, traceability, and compliance of their products and suppliers. Having instant access to their data, customers can make business critical decisions that help them to reduce waste, increase efficiency and mitigate risk.”


Read more about how we use Muddy Boots.


What are the advantages of using Muddy Boots Software? Why should an MSP customer sign up?

“Using the Greenlight Grower Management (GLGM) app, MSP customers will be able to see all of their crop, field and spray records in real-time when in the field. No more waiting for recommendations to be emailed by agronomists.

“They can apply recommendations instantly giving confidence that the crop is protected with immediate visibility of products that have been applied. Budgeting tools such as the Cost Analysis Report can be used to easily identify spend to date on crops. By logging in to GLGM online this, and several other useful reports, are available at the click of the button.”


What are the biggest challenges facing the agriculture industry today?

“Agriculture faces the ongoing challenge of meeting future demand for food whilst conserving and enhancing the environment. Farmers around the world are under pressure to produce higher yields—and get those crops to market efficiently—while also tending to a fragile environment and conserving the valuable resources of land and water.

“Managing compliance continues to present challenges, along with the reduced availability of crop protection products. Alongside these challenges, budgets must be managed and a profitable business maintained. Agriculture in 2019 is certainly suited to those that prosper in challenging circumstances.”


How important is technology in overcoming these challenges?

“Technology is essential to farming at all levels. Using an internet enabled mobile phone, a smallholder in an emerging market now has access to resources, finance and knowledge. Large operations use technology to increase productivity, control disease and pests, for field navigation, precision soil sampling and managing budgets.

“Artificial intelligence, field sensors and data analytics are some of the advanced systems being used to address the growing global shortage of food and labour. Systems such as GLGM can be used alongside other technology from other providers as essential support to decision making on farms.”


What is the best advice you’ve ever been given?

“Always walk as if you’re running late, it’s healthier!”


You’re in the pub, and can choose ANY drink and ANY song to play – what would these be?

“A bottle of Malbec and Human by The Killers.”


If you’d like to find out more about working with MSP or how we can benefit your farming business, contact us today and speak with a member of our expert team. Or if you’d like to share your story with us, find us on Twitter.